It's basically a 34-page powerpoint presentation. Presentation itself could be divided into 3 major sections: Abacus Introduction, Analysis on BW and Abacus Reaching Out Tools.
In this article, I want to focus on the analytical part.
There are numbers of slides that caught my attention: top hotel chains in Abacus system, high demand destinations, high demand markets, BWI top 10 markets, BWI top 10 destinations, BWI top 10 travel agents and BWI top 10 booked hotels.
After reviewing those slides, I got the following impressions.
- Abacus client based seems to be high end as its top hotel chains are in premium category i.e. Shangri la, Hyatt, Sherton, Marriott, Westin and etc.
- 99% of its top destinations are in Asia.
- Somehow, BWI top destinations contain no Asian destinations yet America and Europe.
From those impressions, I transcribed them into the following information before formulating the proper and tailor-made strategies for Abacus.
- In Asia, Abacus customers prefer to stay with 4-5 stars hotels.
- BW can only capture those who travel outside of Asia.
I may deploy the following strategies
- For Asia, put focus on good hardware hotels.
- For America and Europe, I will elaborate more in another article as we need to analyze more info before deriving to the strategies.
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